We took our inspiration from the magical Japanese folklore and manga to create a visually rich, exceptional identity for an exceptional bar. With flamboyant illustrations and compelling short stories, we developed mythical characters to represent each drink and food option, as well as built a unique atmosphere for the space itself.
The caricaturist dive bar ideology “Shitty drinks, bad service, average food” came magically alive like never before. Almost every single one of the menus got stolen within a few months’ time, though – we’d call that an unfortunate success that speaks for itself.
