Candid

OVERVIEW
The power of cocoa goes back thousands of years to the times of the Aztecs and Mayans, where the gods organized cocoa ceremonies for great soldiers before going to war. The warriors were given energy and strength by this divine gift from nature.

Over the millennia, the appreciation of this fantastic beverage has plummeted, as mass production of cocoa, like other cheap bulk foods, has become a global standard for the food industry. And that is what Candid is here to change. With the client we wrote down the guiding principles of the brand: radical honesty, love for all lives and gratitude towards nature.
client
CANDID GOODS
Year
2019
WHAT WE DID
PRODUCT CONCEPT
Visual identity
Graphic Design
Custom LETTERING
ILLUSTRATION
Photography
In addition to the overall brand of Candid Goods, we designed the packaging for their first two products. The expressive typography on the front combined with the modern sans serif and hand painted illustrations create a balance of playfulness and Scandinavian design thinking. All the elements came together to create a package that truly stands out from the mass!