OVERVIEW
The power of cocoa goes back thousands of years to the times of the Aztecs and Mayans, where the gods organized cocoa ceremonies for great soldiers before going to war. The warriors were given energy and strength by this divine gift from nature.
Over the millennia, the appreciation of this fantastic beverage has plummeted, as mass production of cocoa, like other cheap bulk foods, has become a global standard for the food industry. And that is what Candid is here to change. With the client we wrote down the guiding principles of the brand: radical honesty, love for all lives and gratitude towards nature.
WHAT WE DID
PRODUCT CONCEPT
Visual identity
Graphic Design
Custom LETTERING
ILLUSTRATION
Photography