We designed the content to communicate messaging about the working environment, dialogue and mental wellbeing to construction workers with headlines like “If you tell us what bugs you, we can do something about it” and “The loadbearing capacity of humans is also limited.”
We wanted to activate construction workers to talk more, and be active in communicating about their working conditions through an online survey.
As construction site fences are often the target of graffiti, we took that as the starting point for the visuality. The identity relies on imagery of the workers with doodles and graffiti elements that represent their inner thoughts and feelings. We then mixed it up with the Hoas brand colours and typography to keep the identity tied to it.
To keep reminding everyone of Hoas’s social responsibility rules for construction, we created posters for the construction sites and a web page. As the construction workers on Hoas’s sites speak many different languages, particular care was taken to use language that could be easily translated.
