The idea of a magic potion that brings out the power animal in you transcended into the spirited brand photography. The theme of transformation is reflected in all design elements; from the bespoke imagery to a custom font and logo acting as a strong and recognizable “superhero” symbol.
We wanted to do something truly special for a product that proudly differed from the Finnish coffee culture norms. The end result is a package full of awesomeness. After its launch with our brand refresh, Warrior Coffee quadrupled its sales.
