We developed Hedönist’s ability to express their uncompromising attitude and endless curiosity. The result is a brand with magnetism packed with quirky graphical details, playful approach, and eye-catching swatches of colour and stories that stretch into the outrageous.
We crystallised our client’s brand foundation all the way to brand strategy. We crafted and honed their brand persona, channelling their boldness into a matching tone of voice and their attitude into a vibrant look and feel.
The look and feel embodies the carefree enthusiasm of the brand’s personality through an edgy custom typeface and bold graphic design. Hedönist’s tone of voice is built to celebrate beer and the spirit of fun that goes into making – and enjoying – it.
