With the focused assortment of flavors, and the willingness to commit to a unique visual language, our mandate was clear: develop a brand that establishes a position of superior taste and exceptional craftsmanship.
Forget the ordinary.
Say YES to handcrafted.
Say YES YES to the real taste of Nordic berries.
Obviously, the competition for share of shelf and share of mind in retail is tough. It was critical to cut through the clutter with a brand identity for YES YES that was based on the fundamentals, but slightly tweaked to cause visual disruption on shelf without resorting to tired cliché.
With a minimalistic Scandinavian approach to labeling, the YES YES brand is readily identified and then further augmented using colourful and flavour specific patterns for both the year round and seasonal offerings.
