Our starting point for this product series for Hedönist was the iconic characters from the world of movies and popular culture. The cheeky brand personality of Hedönist allowed us to be playful and create parody versions of some of the most famous personalities in cinema.
Not only are the visuals distinct characters of their own - so are the beers. Each product featured a twist in the ingredients - orange peel, rye, milky oats, and raspberry to name a few. The unexpected but seducing flavours combined with the unforgettable visual look and tone of voice make this series truly stand out in the shelf.
