Our solution: a Single Estate Spirit – a product concept based on the idea of true craftsmanship that comes to life in the farming and distilling of a small batch, single origin liquor. Mestaritislaajan N:o 1 honors these age-old crafts with a package design that follows old pharmacy aesthetics with a modern twist.
We created the brand story and the product name around two, real characters behind the spirit – master distiller Arttu Kivi and family farmer Pasi Ketelä. Our storytelling narrated the battle between these hard-working heroes against today’s throwaway culture and the harsh seasons of the northern nature.
The end-result is a representation of true dedication and skill. The compelling story of the art of craft comes alive in all design elements, from typography and tone of voice to brand photography.
